Fractional Marketing Leadership
Senior marketing expertise without a full-time appointment
For organisations that need experienced leadership, direction and capacity.
We can support with:
- Interim Head of Marketing roles
- Marketing strategy and planning
- Brand positioning
- Campaign development
- Team leadership and mentoring
- Audience development
- Commercial growth
- Communications planning
Ideal for:
- Leadership gaps
- Periods of change
- Organisations without senior marketing expertise
- Ambitious projects needing momentum
Example projects:
Pitlochry Festival Theatre | Live Borders | GrowBiz
Strategy & development
Creating clarity about what comes next
For organisations reviewing their direction, developing new ideas or planning for the future.
We can support with:
- Strategic reviews
- Business planning
- Stakeholder engagement
- Workshops and facilitation
- Brand development
- Service development
- Change projects
Ideal for organisations asking:
“Where are we going?”
“What do our stakeholders need?”
“How do we turn our ideas into action?”
Example projects:
PKOT | PKAVS | Falkirk Council
customer insight & experience
Better understanding creates better decisions
For organisations who want to better understand the people they serve.
We can support with:
- Customer research
- Surveys
- Focus groups
- Conversation cafés
- Stakeholder interviews
- Customer journey mapping
- Audience segmentation
- Service reviews
Ideal for organisations asking:
“What do our customers really think?”
“What stops people engaging?”
“What needs to improve?”
Example projects:
Falkirk Council | Culture Perth & Kinross | Live Active Leisure | West Lothian Leisure
