MARKETING

Okay, you've got the product or service and its working a charm.  You've got a new brand that looks as good as a shiny new pair of shoes and you're standing on the top of the hill shouting, come get me customers!  And it echoes over the land and drifts in the wind.  Let's talk marketing!

A  great campaign will do whatever you need it to do; raise awareness, create interest, increase sales, improve retention.  From concept to roll out and evaluation of impact upon completion, we will deliver an end to end campaign you can be proud of.  

• The components:
• Your customer persona
• Creative brainstorming together
• The problem you're solving or key message you want to communicate
• The channels we will use and the content we will create for it
• What success will look like
• Creating a timeline for all elements of the project
• Identify a conversion path and create a call-to-action
• Launch and measure success

If you want to target the right customers, clients and stakeholders, let us help.

Do you sometimes feel the only people liking and interacting with your posts are your friends, family and colleagues?  That you can't understand why 5,763 people liked a photo of a dog with a jumper on, but only 6 people liked your post launching a new product or sharing your achievements?  

Well, there are lots of reasons to be honest, and it involves  a whole range of considerations like building relationships, optimal posting times, a balance of information, selling, expertise and cute dog photos in jumpers.  Really.  Oh and we will tell you exactly how to use that #hashtag too!

That's where we come in.  We can create your social media strategy, scoop up your social media channel pages and get them working for you, while you carry on with the business at hand.

Packages can be developed to suit all budgets, to deliver social media for you that sings!

Quite simply your brand tells your story.  It's a shorthand for your clients and your prospects.  They will make assumptions on the quality and standard of your business before they ever meet you or visit your store.  It's that important.  So let us help you get your brand development right.

Essence, Assets, Personality, Reputation, Pillars - woah!

We'll take care of all of that stuff up there, by talking to you and understanding your vision for your business, what  you want people to say about it, and what you want people to know.  And that doesn't all happen with a logo!  We can build you a brand that will work everywhere, on letterheaded paper, on the side of buildings, on a shiny website and on your new pens (we love a branded pen)!

We know that you need to love it to have others love it, so we will listen to you every step of the way.  We want your brand to make a difference.  Get it right and it will.

What is SEO?  It stands for Search Engine Optimisation and it increases your chances of being found when people search for products, services and advice on the web.  It's the enhanced listing in the Yellow Pages (remember that?) or the fresh lick of paint on your shop front.  It makes you stand out from the crowd.

First things first, lets get your Google business account in fighting shape.  Optimising that will go a  long way to catching Google's attention, so that's step one!  

Next up, website refresh.  Meta tags, descriptions, keywords, headers, your website can and will help you be noticed by potential customers.  Using keyword research will help shape this.

Content is still king and we will create valuable content such as blogs and articles to boost  your site and repurpose them for your social media too, and we will use Google Search Console and Google Analytics to improve and measure performance.  

Let's get to Page 1 on Google for your keywords!

Have you got a neglected customer database languishing in a spreadsheet somewhere?  Or maybe a shiny new database but you don't know what to do with it?  Or horrors of horrors, no data capture at all?  Don't fret, we can fix that and make your customer and contact database work for your business.  

From developing your database, reconfiguring your data capture and developing your customer touchpoint communication, we can get valuable information about your business and valuable marketing out to your clients and prospects.  A great database will allow you to drive your sales strategy, retention, reward loyalty and take care of your customers.  Let us show you how we can make that happen.

If you feel you could benefit from our MARKET packages for your business or personal brand then call, email or complete our contact us form.