EMPLOYER BRANDING

The importance of having a strong brand and a clear corporate vision when it comes to attracting customers is well known, but what many often fail to realise is the importance of branding for attracting top talent for your team. According to research by Glassdoor 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.

Having a strong employer brand helps you stand out from other employers and helps potential candidates build a relationship with your business from the moment they choose to engage with a vacancy, and in many cases before that. A company is only as great as its people, and great people want to be associated with leading brands. 

Your employer brand is part of your overall identity as a business and is used to help you reach a different audience to your corporate brand or main brand. A corporate brand focuses on communicating with your customers, an employer brand focuses on communicating with current and future employees. 

Your employer brand is less about your products and services and much more about who you are as a business, what it's like to work with you and be part of your culture and what opportunities you have available. It's the difference between showing people why they should buy from you and what they have to gain by working for you.

Your employer brand is made up of every touchpoint you have with candidates and employees, from the first messages you send to candidates, to your employees’ exit interviews and everything in between. A strong employer brand doesn’t just benefit your recruitment strategy, it also supports onboarding because new recruits have clearer and more realistic expectations about what joining your business will be like. All of this supports staff retention because it feeds into a strong culture that your people want to continue being a part of.

Developing your employee value proposition (EVP) is about defining and positioning who you are as an employer and what that means to the people who work for you now and might in the future. What unique set of benefits do you offer employees in return for the skills, capabilities, and experience they will bring to your company? We can help you develop your EVP and alongside a set of bespoke resources that will help you communicate it internally and externally. 

Our employee branding support packages include a consultation with our team to help identify exactly what you need from us and how we can create and deliver the bespoke resources you need to improve your EVP. Get in touch to chat to one of our team.