CREATE - BRAND DEVELOPMENT

Quite simply your brand tells your story.  It's a shorthand for your clients and your prospects.  They will make assumptions on the quality and standard of your business before they ever meet you or visit your store.  It's that important.  So let us help you get your brand development right.

To get your brand right for you and your business we need to understand and agree the fundamentals; our Research Package will do that for you.  Understanding exactly what your product and service is, who you should be targeting as well as what your competitors are doing will give you the edge.  To bring this all together, we will:

• Identify your competitors and analyse them alongside your business
• Talk to your customers to understand what they love about you and what you could do better
• Develop customer personas, so there's no more scatter gun approach to advertising
• Identify your business strengths and weaknesses plus the external factors that will impact your business going forward

Once you know this information you can jump to the fun bit - creating a brand!

Essence, Assets, Personality, Reputation, Pillars - woah!

We'll take care of all of that stuff up there, by talking to you and understanding your vision for your business, what  you want people to say about it, and what you want people to know.  And that doesn't all happen with a logo!  We can build you a brand that will work everywhere, on letterheaded paper, on the side of buildings, on a shiny website and on your new pens (we love a branded pen)!

We know that you need to love it to have others love it, so we will listen to you every step of the way.  We want your brand to make a difference.  Get it right and it will.

So we won't lie, we love a set of brand guidelines.  And to be honest we don't know why they're called guidelines because they are set on tablets of stone!  So lets call it a brand book.  The Big Brilliant Book of your Brand.  So what's in your Brand Book?

• Logo pack
• Typography
• Tone of Voice
• Photography Guide
• Colour Palette
• Other Assets (Patterns, textures, icons)
• Templates (PowerPoint, email banner, letterhead)
• How to guide

We will even help with the minefield that is co-branding and sub-branding too.  Because the brand is not guidelines, it's a Big Bold Book that is the story of your business.

Google your business and it will likely be in places you didn't even know about!  Is the information in date, does it use your shiny new brand?  Are the contact details correct?  Chances are there are a whole lot of listing and review websites out there (and maybe even your own) that are out of date and full of errors.  That's where your Brand Guardians come in.  We will guard your brand reputation in all corners of the web, by giving you the digital spring clean of your life!

• We will claim your review and listing sites, update all of your information, imagery and content
• Update your website with current news, information and brand assets
• Train you and your staff on how to use your guidelines and more importantly how not to use them
• Proof your collateral and make suggestions for improvement - when was the last time you read over that brochure?

If you feel you could benefit from our CREATE package for your business or personal brand then call, email or complete our CONTACT US form.